content production

You brief it, flize writes it.

An article does not appear at the push of a button. It comes out of five decisions: starting point, angle, goal, type and the details. Then flize writes, and the review stays with you.

Free · the Free plan includes one article

new article step 5 of 5
01 · starting point Open question from scouting
02 · angle Planning the budget upfront
03 · goal Get cited
04 · type Answer a question
05 · details Style guide · market UK
ready to write Write the article
the flow

Five steps to a brief.

Each step is a decision that measurably changes the text. That is why flize asks instead of guessing.

01 · Starting point

What should it be about?

Every article starts from something real: a situation people come to a site like yours for, or a question they are already asking. Four routes get you there.

  • From what flize has already surfaced for you
  • Or you simply describe what you want in your own words
pick a starting point
Something we already found for you
15 angles from your themes and your site
A theme I want covered
Name a theme, flize turns it into concrete angles
Tell us the article you want
In your own words, no angles to pick
A question people are asking
19 questions and news items around your topics
02 · Angle

Which situation does it speak to?

An angle is not a keyword, it is a predicament: who is sitting in front of the screen, and what are they trying to get done? The same question yields completely different articles.

  • Real situations instead of search-term variants
  • Pick one, or have more suggested from your own site
pick an angle
Planning the budget upfront
Someone wants a clear fixed price instead of costs they cannot predict
Getting started without a team
Someone wants to begin but has no editorial team in house
Replacing an existing setup
Someone is unhappy and is comparing the common options
03 · Goal

What should the article achieve?

This shapes the tone and whether the text pitches anything at all. An article that wants to be cited does not sell on the side, otherwise no AI reaches for it.

  • Three goals, three very different texts
  • For AI visibility, "get cited" is the strongest choice
pick a goal
Get cited
Neutral, quotable answers. Best chance of being the source an AI reaches for.
Sell something specific
Concrete ideas that lead to one of your products, and a closing next step.
Build authority
Depth and expertise, no pitch at all.
04 · Article type

Answer a question, or hand over ideas?

The type decides how hard the text leans on outside sources. That is not a styling detail, it is the difference between evidence-bound and told from your own house.

  • Fact-led pieces need a source for every claim about the world
  • Ideas lists lean on your own pages
pick a type
Answer a question
Fact-led. Needs external sources for every claim about the world.
Ideas list
For occasions and suggestions. Leans on your own pages and your own sources.
sets the sourcing bar
05 · Details

Everything else is optional.

You can skip this step and flize writes from your site and vetted sources. If you want more control, this is where the style guide, the target market, a focus and your own sources go in.

  • Up to three of your own sources, as text or as a link
  • Pasted text counts as your own words and is credited to you
  • Linked pages are read and quoted like any other source
add details
Style guide ✓ on file
Market United Kingdom · English
Focus
e.g. compare the common options, keep it beginner-friendly
Your own sources
up to 3 · text or link, one per paragraph
style guide

Write it once, and every article sounds like you.

Without a style guide, an article follows flize's own writing rules. That is solid, but it is not your voice. The style guide records how you address your readers, the rhythm you write in, the words you use and the ones you avoid. flize can draft one from your site, and you only need to sharpen it.

Address
Second person, never corporate we. No throat-clearing openers.
Rhythm
Short sentences. Direct answer first, reasoning after.
Words we avoid
"revolutionary", "seamless", "holistic", em dashes.
target market

The rules, prices and providers that actually apply to you.

You set country, language and region yourself. This is more than translation: an article about deadlines, prices or providers is worthless if it describes the situation next door. Sources from a country that shares your language are therefore only used for facts that do not vary by country.

set the market
Country United Kingdom
Language English
Region Whole country
the result

What ends up on your desk.

structure

Direct answer first

The question is answered in the first paragraph, not the fourth. Depth follows. Plus FAQ and schema markup, ready to go live.

evidence

Source and date per section

Numbers without evidence are worthless to AI systems. So every section carries its source with a date, and flize checks your own sources for readability first.

sign-off

The review stays with you

flize delivers a draft, not an autopilot. Nothing goes live without you. Content production consumes credits, more or fewer depending on scope.

or skip the form entirely

You can give the same brief in chat.

With flize connected to your AI assistant, the same flow runs as a conversation: you say what you want to write about and get walked through the same decisions. No board, no form.

You
"Write me an article on the first gap."
flize
Starting point set. Which angle should the article take, and is the goal to get cited or to sell?
faq

Answered briefly.

How long does an article take?

The brief is five clicks. After that flize researches, checks the evidence and writes. You do not have to wait around: the job runs in the background and the draft lands in your board afterwards.

What does an article cost?

Content production consumes credits, more or fewer depending on scope. Every plan tops them up monthly, and the Free plan includes one free article. Details on the pricing page.

Can I supply my own sources?

Yes, up to three. Paste text and it counts as your own words, credited to you as the source. Give a link and flize reads the page and quotes it like any other source. Before writing, flize checks whether the pages are readable at all, so no credits are burned on a paywall.

Do I need a style guide?

No. Without one, the article follows flize's own writing rules. With one, every article picks up your voice: how you address readers, your rhythm, your words and the ones you avoid. flize can draft it from your site.

Are the articles ready to publish?

They come fully structured, sourced, with FAQ and schema markup. Even so, the last step is deliberately yours: you read it back, correct it and publish. flize writes for your brand, not instead of it.
free · 1 article included

Write the article
that is still missing.

Enter your domain, start on the Free plan: score, open questions and your first article. No credit card.