GEO, AI search and the agentic web.
Concrete, sourced, prepared AI-ready. Practical knowledge on how websites work for humans and machines.
Why am I not cited in AI answers?
Four layers explain almost every case: the crawler never arrives, it cannot see the content, the passage is not citable, or nobody asks that question.
read moreReddit citations in ChatGPT collapse: from 3.8% to under 1%
A steady 3.8% citation share for weeks, then under 1% on August 14, 2026. What the PromptWatch data shows, what stays open, and what follows.
read moreQuestions instead of search terms: what question scouting changes for insurers
Keyword tools count search volume, question scouting captures whole customer questions. Why that decides whether an AI cites an insurer's content.
read moreHow do I write an article that AI cites?
AI systems don't cite articles, they cite passages. Building the answer block, headings, evidence and FAQ so that every passage stands on its own.
read moreThese tools find the questions users ask ChatGPT and Perplexity
AEO tools and automatic question generators reveal what your audience asks AI assistants, and why question scouting works differently from keyword research.
read moreGEO explained: why AI answers are the new ranking
The results list disappears, the answer becomes the stage. The two entry points that get content into AI answers, and how to get cited at both.
read moreWho is reading your website? Google's share of bot traffic drops to a third
A year ago almost half of all bot traffic came from Google. Today it's barely a third. What the Cloudflare numbers mean for your visibility.
read moreHow do I get cited by Perplexity?
Perplexity backs every answer with sources. How the answer engine picks its citations and how you earn a spot in the source list.
read moreHow do I get into Google AI Overviews?
How Google picks the sources for the AI summary at the top of search and what you can actually optimise.
read moreHow do I measure my visibility in AI answers?
Why rankings are no longer enough, which metrics matter and how to collect your share of AI answers cleanly.
read moreHow do I get cited in ChatGPT?
The selection criteria of answer engines, the technical requirements and the most common mistakes on the way to a citation.
read moreWhat is llms.txt and who needs it?
The Markdown file that explains your website to AI systems: format, how it differs from robots.txt and how to start in under an hour.
read moreGEO vs. SEO: what is the difference?
Rankings vs. citations: what stays the same, what is new and how to prioritize both in practice.
read moreWhat is GEO? Generative Engine Optimization explained
GEO makes websites that AI answer engines can read, cite and recommend cleanly. The difference from SEO and how to start.
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